|End Vanity Sizing Now|
I love to order clothes online, which has many drawbacks, a big one being, you never know if it's going to fit! It doesn't help that you sort of have to guess at what size to order. This is because of the whole problem of lack of standardization of women's clothing sizes.
"Many commentators have suggested that "vanity" sizing, as its name suggests, is designed to satisfy buyers' wishes to appear thin and feel better about themselves.1246
On the contrary, industry patternmaker Kathleen Fasanella argues vanity sizing is a myth,7 and that sizing entropy is the logical outcome of cutting to fit the increasing girth of the
"Ms. Shaw, the entrepreneur, is chief executive of a company called MyBestFit that addresses the problem. It is setting up kiosks in malls to offer a free 20-second full-body scan... customers then receive a printout of the sizes at each store that out to fit the customer best."
MyBestFit is now Me-Ality.com
... but hey, don't listen to me or anyone, EXPRESS YOUR TRUTH! Jane